Everyone else seems further ahead
You keep hearing what AI can do. You're just not sure what it can do for you.
Training for you and your team
Plain-English AI training for people who don't think of themselves as technical. Learn what AI can actually do for you, and start using it the same day.
“I finally get it.”
Matt has trained teams at
Sound familiar?
You keep hearing what AI can do. You're just not sure what it can do for you.
Some love it, some avoid it, and nobody's quite sure what's safe to put into it.
Interesting on the day, forgotten by Friday, and nothing really changed.
Too many tools, too much noise, and most of it assumes you're technical.
Not technical? Perfect.
That’s exactly who I teach
I’ve been teaching people to use new technology since 2010, for teams at the BBC, NHS, Tesco and RBS. My whole job is making the complicated feel simple.
If you’ve ever sat in a training session and felt like it wasn’t meant for you, this is different. No jargon, no assumed knowledge, and you’ll be doing it yourself before we finish.
Training
90 minutes that take you from curious to confident. Plain English, live demos and a certificate of attendance.
Free
Register freeEight hands-on modules, an assessment and a certificate you can put on LinkedIn.
£1,497
Join the waitlistKeep learning every week with live sessions, replays and a community of people just like you.
£48.50 a month
Find out moreEvents
Every Monday
FreeA free live webinar. Watch it happen, then have a go yourself.
Mon 2 Nov
Save my seatMonthly
Free90 minutes, plain English, with a certificate at the end.
[Next date]
Register freeEvery other week
Members[Next guest and topic.] Ask them anything.
[Next date]
Find out moreOnce a year
Our big annual gathering. A workshop day, then talks, demos and a room full of people learning together.
2027 · [Dates]
Get first dibsHackathons
The fastest way to see what AI can really do for your business. Nobody needs to be technical, and everyone leaves with a working tool.
20+
people in the room
100%
left with a working tool
0
of them technical
For your team
Half or full day, on site or online, built on your team’s real problems. From £2,500 + VAT.
For you
1 to 4pm on Zoom, plus an in-person half day in Leicester on the first Friday of each month. £97, or free for Academy members.
Built at our hackathons
Portfolio site with a gallery and a commission request form. Built live in five minutes.
AI maître d', reservations, guests and a voice agent for phone calls.
Lead routing builder that filters, scores and assigns inbound leads.
Development
Sometimes you don’t need training, you need the thing made. Tell us the problem and we’ll build the tool, the automation or the site, then show you how to look after it.
In their words
“I don't think any of them had any idea they would actually take away something they could use in their business.”
“[From someone who came to a training session not feeling technical, and what changed for them.]”
“[From a business owner or L&D lead who booked training for their team.]”
“[From an Academy member about learning every week alongside other people.]”
Practical AI Academy
One session gets you started. The Academy is our community, where you keep learning every week with people just like you, and get help when you’re stuck.
Membership
£48.50a month
Doors open after the free webinar. Watch it and you’ll get your own invite to join.
Watch the free webinarAlready a member? Log in
Our annual event
A workshop day and a conference day for small business owners using AI in the real world. 2026 was at the National Space Centre in Leicester. 2027 is [dates, venue].
Questions
Yes, that's exactly who it's for. If you can explain a problem to a colleague, you can do this. No jargon, and nothing assumed.
Team days are £2,500 + VAT. AI Literacy can run in-house for groups of 20 or more from around £2,000.
It is when everyone knows what they're doing. Every course covers what's safe to share, what isn't, and how to check what AI gives you.
AI Literacy and Certified AI Practitioner are CPD accredited.
Both. Public events run online. Team training runs on site or online. [Area you travel to.]