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Speaking
Keynotes, live builds and panels for conferences, member groups and company away days. No jargon, nothing assumed, and the room leaves having understood it.

First keynote in a planetarium.
What Matt talks about
Pick one, or say what your audience is wrestling with and Matt will build the talk around it.
What AI really is, what it is not, and why nobody in the room needs to be technical to use it well. The talk that gets the eye rolling to stop.
Matt went from his first website to working apps in a few months, in plain English. He shows the room how, live, on the night.
What is safe to share, what is not, and how to check what AI hands back. Covers the EU AI Act Article 4 literacy duty in plain terms.
Why AI training so often fails to stick, and what changes when everyone speaks the same language about it.
Formats
30 to 60 minutes
The main talk, built around your audience and your industry rather than taken off a shelf.
20 to 40 minutes
Matt builds something real in front of the room, from a problem the audience calls out. Nothing prepared in advance.
As long as you need
Chairing it, or sitting on it. Straight answers to whatever the room asks, without the jargon.
Half or full day
The talk, then hands on keyboards for the rest of the session, so people leave having done it themselves.
Why Matt

I've worked in IT since I was 18. Around 2010 I started training teams on new technology, at places like the BBC, NHS, Tesco, RBS and the MOD. Rooms full of people who didn't think of themselves as technical, and my job was to change that.
Then came video. I spent years helping businesses get on YouTube and built a video company along the way.
In 2025 I started building with AI myself. In a few months I'd gone from simple websites to fully working apps, including the Festival of AI website and the app our attendees use. No coding background, just plain English.
That's when it clicked. If I could do it, anyone could, with the right teacher. So that's what Practical AI is for: making AI practical for everyone.
2010
Microsoft Certified Trainer, teaching teams at household names
2013
Built a video company and the King of Video brand
2025
From first website to working apps, and we launched Festival of AI
2026
Became a business of its own, with Practical AI Academy alongside it
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