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Speaking

A speaker who makes AI make sense.

Keynotes, live builds and panels for conferences, member groups and company away days. No jargon, nothing assumed, and the room leaves having understood it.

Matt speaking under the planetarium dome at Festival of AI, with a slide behind about predictions made over the last two years

First keynote in a planetarium.

What Matt talks about

Four talks, built around your room.

Pick one, or say what your audience is wrestling with and Matt will build the talk around it.

Formats

However long you have got.

  1. 30 to 60 minutes

    Keynote

    The main talk, built around your audience and your industry rather than taken off a shelf.

  2. 20 to 40 minutes

    Live build on stage

    Matt builds something real in front of the room, from a problem the audience calls out. Nothing prepared in advance.

  3. As long as you need

    Panel or fireside

    Chairing it, or sitting on it. Straight answers to whatever the room asks, without the jargon.

  4. Half or full day

    Conference workshop

    The talk, then hands on keyboards for the rest of the session, so people leave having done it themselves.

The practical bits

Fee
[Speaking fee, or fee on application]
Travel
[Where Matt travels to, and how travel is charged]
Notice
[How much notice you usually need]
Kit
A screen Matt can plug into, and a microphone.

Why Matt

From IT trainer to AI builder

Matt Hughes, smiling, in a black shirt against a plain grey background

I've worked in IT since I was 18. Around 2010 I started training teams on new technology, at places like the BBC, NHS, Tesco, RBS and the MOD. Rooms full of people who didn't think of themselves as technical, and my job was to change that.

Then came video. I spent years helping businesses get on YouTube and built a video company along the way.

In 2025 I started building with AI myself. In a few months I'd gone from simple websites to fully working apps, including the Festival of AI website and the app our attendees use. No coding background, just plain English.

That's when it clicked. If I could do it, anyone could, with the right teacher. So that's what Practical AI is for: making AI practical for everyone.

  1. 2010

    Enterprise trainer

    Microsoft Certified Trainer, teaching teams at household names

  2. 2013

    Video and YouTube

    Built a video company and the King of Video brand

  3. 2025

    Building with AI, and the first Festival

    From first website to working apps, and we launched Festival of AI

  4. 2026

    Practical AI

    Became a business of its own, with Practical AI Academy alongside it