The team | Practical AI

Matt Hughes
Founder and chief executive
Started Practical AI after fifteen years teaching people technology, for teams at the BBC, NHS, Tesco and RBS. Leads the training and speaks at events.
Book Matt to speak
Amy Hughes
Trainer and designer
Runs training sessions alongside Matt, and designs the materials your team take away with them.
Mia Brooks
Account manager
Your first point of contact. Books the dates, sorts the details and keeps everything running so you do not have to chase us.
[Portrait: Poppy Hughes]
Poppy Hughes
Video editor and social media
Films and cuts everything you see from us, and runs the accounts, so what happens in the room reaches further than the room.

Working with us

One point of contact, not a switchboard.

Mia looks after your booking from the first email to the follow up, so you are not repeating yourself to four people. Everyone else gets on with the part they are good at.

[Number] people

trained since 2010, at places like the BBC, NHS, Tesco and RBS.

Matt Hughes

Amy Hughes

Mia Brooks

Poppy Hughes

One point of contact, not a switchboard.